By: Guest Blogger-Lorraine Letcavage
First impressions- we hear so much about them. There’s a reason for that. They matter! Make a good one, and you can land a job, get a date, and make friends. You know the drill by now: If you want to get noticed or be successful, be sure to work on your image to make a great first impression.
Fact: Within 7-30 seconds of meeting someone or seeing something for the first time, a judgment is passed in the mind of the observer.
Fact: First impressions directly affect the way something is perceived, and it’s very difficult to reverse that assumption.
Did you realize that this rule carries over in the decisions we make as consumers too? Smart business owners know this. We pick the pretty packaging. Admit it- we’ve been lured by the fancy colors on store shelves, intrigued by those shiny cans and bottles. They really make you stop and look, don’t they? First impressions prevail once again when deciding where to eat, shop or vacation. We become customers with our eyes first, thinking the best storefront, design and layout just has to be the better place.
Fact: A majority of the population is most attracted to things when it appeals to them visually.
Knowing this, how can a business make this all work in their favor, gain customers, and form lasting relationships? It’s simple-have a pro in your corner to create your advertising plan. A good graphic artist with knowledge and creativity will design your website, logo, signage and more to grab that visual interest and oh-so-important first impression. Since it’s so crucial to your future success, it’s not really an area where ‘do-it-yourself’ is the answer. Don’t even think about it!
Once you have partnership with a designer, you will then work on brand development. People will know who you are, and remember your business just by that visual connection. They know all the tricks. Trust their talent, and the customers will follow. It needs to be memorable. Your first impression will last a long, long time. Make it a great one!